According to our observations on Xiao Hong Shu and Lemon8
As the matrimony wave sweeps through the Gen Z generation, we believe that there will soon be a shift in wedding photography trends to cater to the demands and aesthetics of Gen Z. With that said, here are the 6 prewedding photography trends that we think will be on the rise in 2024. As predicted through the lens of a Gen Z bride.
For an easier read, we’ve organized these trends into two distinct categories.
Outdoor shoots
The Green Plain
Source: 广东旅拍摄影师
While not entirely novel, the green plains prewedding photography concept is poised for prominence in 2024 due to its blend of natural aesthetics and timeless appeal. Unlike typical outdoor greenery photoshoots, green plains provide a cleaner backdrop by eliminating background trees. These settings offer an escape from urban life, allowing couples to embrace nature’s tranquillity and escape the city’s hustle and bustle. The versatility of green plains offers creative opportunities for photographers to capture unique shots that align with the popular minimalist aesthetic.
The Romantic Sunset By The Beach
Source: HEMA杭州禾馬影像
Romantic sunset by the beach prewedding photography is gaining widespread popularity due to its enchanting blend of natural beauty and emotional resonance. Capturing couples in the soft, warm glow of the golden hour, these photos exude a dreamy and timeless charm. The dramatic skies and stunning landscapes offer simplicity and elegance, making it a dreamy prewedding photography style that many couples sought after.
The Chich & Unique “Street” Style
Source: 爱罗 摄影师-小鹏 & 摄影师-SWATOW
Rather than following the well-trodden path of sweet and romantic prewedding photography that has been favoured by countless couples for decades, there is a notable surge in street photography for prewedding shoots. Couples are eschewing the conventional intimate poses in favour of a more playful and candid approach. This style not only infuses a sense of spontaneity but also opens up opportunities to explore diverse themes tailored to individual preferences.
A great example of this trend is showcased by a Singapore couple who embraced a 90s Hong Kong-inspired street prewedding photography concept. Another cool example that you might have heard of is the Singapore couple that chose to do a gothic warehouse prewedding photoshoot. Demonstrating the creativity and versatility this style offers.
Indoor shoots
The Traditional Style
Source: 乔恩影像-上海婚纱照
This is definitely a trend that has captivated the interest of many Gen Z and photographers — as seen here on Lemon8.
This style of photography offers you the flexibility to embrace tradition through your choice of background, props or by incorporating it into your outfit. For those who prefer a more subtle traditional touch, consider using a red backdrop. You can also incorporate the ‘喜’ (xi) character as a prop, which holds significant meaning in Chinese weddings, as shown in the image above on your right.
If you’re looking to capture the spirit of an era-inspired pre-wedding photoshoot, it’s recommended to don in wedding gowns and tuxedos styles from that era. Complete the look with era-appropriate hair and makeup will enhance the authenticity. Alternatively, you can opt for a bold approach and wear traditional wedding outfits.
P.S. Elderly in your family would probably also love this style! Be prepared to be praised wildly at your reception!
Incorporating Creative Lighting
Source: 玫瑰星座影像
Without having to stand under the scorching sun for good lighting or rushing for the prime time to catch the golden hour. The play of lighting in the studio has transformed the way we capture the magic of these special moments. This lighting creates an ethereal quality to each photo, adding a touch of enchantment to wedding photographs. Making them visually captivating and emotionally evocative.
Virtual Reality in Studios
Lastly, using virtual reality (VR) in wedding photoshoots is on a raising trend. Having to ask around a few studios in Singapore. It seems that VR can offer an immersive and interactive way to capture special moments, and very ideal for couples who want a destination wedding photoshoot but don’t have the time to.
Words from author:
As we gaze into the future of prewedding photography in 2024, it’s clear that the industry is poised for exciting transformations. Our predictions suggest that couples will continue to seek innovative ways to immortalize their love stories, driven by their desire for unique and personalized experiences. The fusion of technology, creativity, and individuality will shape the trends of the coming year, with concepts like drone photography and, virtual reality taking center stage. So, whether you’re a soon-to-be-wed couple looking for inspiration before booking your prewedding shoot, or a photographer ready to embrace these trends, the future of prewedding photography in 2024 promises to be a thrilling journey of visual storytelling and artistic expression.
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